Development

Development Blog Posts - Nativ3

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<p>NATIV3 was a joy to work with. Their team is professional, kind, and formed a great relationship with us. The mobile app they built for us is top of the line. We couldn't be happier with them.</p>


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<h2>The Client Goal</h2>
<p>myEsthi needed a development partner to build their dream application. They chose our creative team at NATIV3 to ensure that their app would wow people upon launch. We were tasked first with building an Android application and then a subsequent iOS app. By the end, NATIV3 would regard this end product as one of the most pivotal projects we&#8217;ve ever done as an agency – a game changer in both our industry and theirs.</p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p>NATIV3 and the myEsthi team went through a thorough discovery process to ensure that we fully captured their vision both technically and esthetically. The application needed to do the following: allow video chat between a patient and esthetician, have an admin panel to allow for scheduling, possess the functionality for immediate purchases from users, and contain a sleek UI that makes the entire experience easy to access, easy to schedule, and easy to purchase from.</p>


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<h2>The Results</h2>
<p>NATIV3 employed a wonderful mix of technology to ensure the application was beautiful, functional, and unique in the market. Nativ3 infused a complex stack of technology to create the best product imaginable. NATIV3 got to run the gamut of app technologies during this build:</p>
<ul>
<li>The front end is built with <a href="https://reactnative.dev/" target="_blank" rel="nofollow noopener noreferrer">React Native</a>, enabling efficient launching across platforms.</li>
<li>AWS powers the app, with <a href="https://docs.amplify.aws/" target="_blank" rel="nofollow noopener noreferrer">Amplify</a> as the primary framework interfacing with AWS&#8217;s services, including <a href="https://aws.amazon.com/dynamodb/" target="_blank" rel="nofollow noopener noreferrer">DynamoDB</a> for database and <a href="https://aws.amazon.com/cognito/" target="_blank" rel="nofollow noopener noreferrer">Cognito</a> for authentication.</li>
<li>We&#8217;re using <a href="https://github.com/" target="_blank" rel="nofollow noopener noreferrer">Github</a> for version control.</li>
<li><a href="https://stripe.com/" target="_blank" rel="nofollow noopener noreferrer">Stripe</a> is integrated as the payment processor.</li>
<li>We built a custom integration with <a href="https://www.agora.io/en/" target="_blank" rel="nofollow noopener noreferrer">Agora.io</a> for video conferencing.</li>
<li>We also built a custom web portal for administrators to control certain functions of the app using <a href="https://reactjs.org/" target="_blank" rel="nofollow noopener noreferrer">React</a>.</li>
</ul>


The team at myEsthi needed NATIV3 to build their flagship mobile application, the goal of which was to connect their customers digitally to a licensed esthetician in order to receive skincare recommendations from a professional.

myEsthi Mobile App - Nativ3

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Home

myEsthi Mobile App

We are a Minneapolis Digital Marketing firm, assisting business clients worldwide in Web Development, SEO, and Social Media Marketing.

Nativ3

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Digital Marketing

Digital Marketing Blog Posts - Nativ3

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<h2>The Client Goal</h2>
<p><span style="font-weight: 400;">Super Squares</span><span style="font-weight: 400;"> is an app on the iOS and Android platforms. They had a number of guerilla marketing initiatives and ran radio ads for broad awareness, but needed a strategic partner to “crack the nut” on digital marketing app download generation. </span></p>
<p><span style="font-weight: 400;">The goals were to get more quality app downloads from avid sports fans and gamers, keep the cost per lead acquisition small, implement remarkable creative assets that accurately represent the game, and help this game accumulate users.</span></p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p><span style="font-weight: 400;">NATIV3 was tasked with building a robust campaign that utilized Facebook, Instagram, Google App ads, and email marketing to execute and capture as many relevant users as possible. </span></p>
<p><span style="font-weight: 400;">On the advertising front, NATIV3 created rich graphics, motion graphic videos, and product-based ads to reach the right audiences. Lookalike audiences and complex targeting were the second half of the equation. </span></p>
<p><span style="font-weight: 400;">NATIV3 also had to navigate complex challenges like iOS14 targeting limitations and pivoted, in part, to Google ads. The challenge was great, the need for a massive amount of users was paramount, and NATIV3 had to develop a 6-month campaign that helped build a loyal fanbase who used the app weekly.</span></p>


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<h2>The Results</h2>
<p><span style="font-weight: 400;">The campaign was a resounding success. </span></p>
<p><span style="font-weight: 400;">NATIV3 generated over 50,000 trackable users on iOS and Android (iOS users were naturally understated because of the iOS14 changes). </span></p>
<p><span style="font-weight: 400;">The average price per user acquired was under $4.20, and the real price was 50% smaller than that. NATIV3 continued an email campaign that gave users promo codes, kept them engaged, and helped prompt users to return to the app over and over again. </span></p>
<p><span style="font-weight: 400;">The client was delighted, and Super Squares continues to be a leader in sports engagement games on their respective app stores.</span></p>


NATIV3 helped Super Squares crush their app marketing campaigns across a range of platforms, including social, SMS, and Google.

Super Squares - Nativ3

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<h2>The Client Goal</h2>
<p><span style="font-weight: 400;">The Minnesota Credit Union Network is the state trade association for Minnesota&#8217;s credit unions. The Network, working in conjunction with the Credit Union National Association (CUNA), ensures their member credit unions&#8217; success, growth, and vitality by creating a positive public environment through leadership, political advocacy, education, awareness, and regulatory assistance. </span></p>
<p><span style="font-weight: 400;">They came to NATIV3 through a Public Relations Partner with the express goal of getting their &#8220;Open Your Eyes to a Credit Union&#8221; campaign in front of as many cost-effective prospects as possible with ads to coincide with their Minnesota Statewide events. </span></p>
<p><span style="font-weight: 400;">NATIV3 needed to develop dozens of geotargeted campaigns so that as people interacted with the Credit Union brands in real life, they also interacted with them digitally. NATIV3 developed a mix of services to get the job done.</span></p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p><span style="font-weight: 400;">NATIV3 developed a series of Google display, Facebook, and Instagram ads to target each specific event within a half-mile specification. </span></p>
<p><span style="font-weight: 400;">From the Bayfront Music Festival to Twin Cities Concerts and numerous local events, The Minnesota Credit Union Network was front and center on people&#8217;s Instagram feed and favorite websites. </span></p>
<p><span style="font-weight: 400;">NATIV3 created a digital experience in real-time, utilizing branded assets to create motion graphics and other static imagery. Our team optimized each ad for click-through rates and a better cost per impression. The results were staggering.</span></p>


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<h2>The Results</h2>
<p><span style="font-weight: 400;">NATIV3&#8217;s ads garnered millions of new impressions. </span></p>
<p><span style="font-weight: 400;">On Facebook and Instagram, they maintained a 3% click-through rate; on Google Display ads, they held a .15% click-through rate. </span></p>
<p><span style="font-weight: 400;"> The dynamic creative NATIV3 arranged succeeded in meeting The Minnesota Credit Union Network&#8217;s goals! From these efforts, The Minnesota Credit Union Network gained a digital footprint it couldn&#8217;t have dreamed of prior.</span></p>


The Minnesota Credit Union Network looked to NATIV3 for their new "Eyes on Credit Unions" campaign to increase awareness through social.

Minnesota Credit Union Network - Nativ3

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Minnesota Credit Union Network

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<h2>The Client Goal</h2>
<p>Safaris with a Heart came to Nativ3 as an upstart non-profit dedicated to providing trips to people across the country to help benefit Tanzanian businesses. Nativ3 built Safaris with a Heart’s website to cater to those looking for an ultimate travel adventure, create personalized adventure safaris, Kilimanjaro mountain hikes, and cultural immersion experiences, and generously redirect company income to fund Tanzanian charitable causes on your behalf.</p>
<p>When the site was launched, the real work began: building awareness and getting new tour customers through digital marketing efforts. Their mission needed creative, placement, and strategy in order to target both B2B clients and larger cohorts of individuals.</p>
<h2>How NATIV3 Blazed the Trail</h2>
<p>Utilizing Facebook advertising and hyper-targeted campaigns, Nativ3 built a comprehensive lead generation and awareness program to help drive new corporate accounts and group accounts<br />
for tours. Nativ3 would need to generate new creative assets, rapidly A/B test several audience variables, and measure themselves strictly by the amount of new corporate bookings through Safaris with a Heart.</p>
<p>Despite a noble mission, the average price tag for each trip was several thousand dollars. Nativ3 needed to ensure that the audience we created was relevant and that they also had the financial means to afford a trip and contribute to this cause.</p>


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<h2>The Results</h2>
<p>Within three months of their campaign starting, Safaris with a Heart had 60 new inquiries and dozens of new trips booked.</p>
<p>Nativ3 effectively conveyed their story, reached thousands of new people, developed hundreds of different ad combinations, and effectively took Safaris with a Heart from an idea with a website to a legitimate non-profit business operation.</p>


We provided Safaris with a Heart a full website build, followed by a highly successful social media marketing campaign.

Safaris with a Heart - Nativ3

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Safaris with a Heart

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<h2>The Client Goal</h2>
<p>NCU expanded several existing online programs including their Master&#8217;s in Strategic Leadership degree. To match this investment in new funnels, NCU also set aside budget for the digital marketing of these programs to generate leads for applications. That&#8217;s where NATIV3 came in.</p>
<p>Across these eight online programs, they were hoping to acquire 26 completed applications. Additionally, their on-campus Biology degree was also looking to expand its application numbers and so it was brought into the scope of work as well with its own dedicated budget.</p>
<p>NATIV3 was ultimately responsible for acquiring leads contact information by building and running the Facebook, Instagram, and Google Ads campaigns, building the landing pages, the Pardot integrations, directing messaging and strategy, and crafting an extensive report after the completion of the campaign to identify audience characteristics for future campaigns.</p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p>Part of the unique challenge of these campaigns was the imperative to develop specificity for the target audiences in real time, meaning there were many pivots on both messaging and the details of the audience profiles. NATIV3 initially built out nine different campaigns in Facebook, each with three unique targeting sets, and an additional six search campaigns in Google Ads. Each of these campaigns was designed to reach people based on their likelihood to be interested in a specific major.</p>
<p>While this produced some success, the major takeaways were the demographics and behavior patterns it revealed, which opened up whole new targeting options. This pivot into pain-point messaging at high-conversion demographics was where the bulk of the success culminated, and it produced a lot of insights that will be carried forward into future campaigns. Additionally, the Biology campaign made use of a generous scholarship opportunity that, when paired with some truly eye-popping creative, opened up a torrent of highly-viable leads.</p>


<h2>How Northcentral Reached Their Goal</h2>
<p>With the goal of balancing lead acquisition against lead quality in order ensure NCU had the best chance of converting the leads, NATIV3 was able to accumulate 359 total leads across all campaigns over the course of four months.</p>
<p>This involved building 17 unique Facebook campaigns each with distinct targeting, containing 167 unique ad variations (not including Instagram story placements), 13 robust Google Search ads (with full dynamic creative and multiple call out sections), 27 different testimonials, and over 20 custom landing pages. This also produced an 18 page report with a thorough review of the conversion information, such as age, gender, and geographical location, to better drive future campaign strategy.</p>


NATIV3 took up the task of creating a digital marketing campaign to generate leads for NCU's new Master's program via Facebook, Instagram, and Google Ads.

North Central University - Nativ3

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North Central University

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<p>I worked with Jon and his team at NATIV3 on a project to design a scheduling website for our volunteer program at Ronald McDonald House Charities of Greater Washington DC. Jon was professional and collaborative throughout the entire process. I couldn't be happier with the end result. It has already made a huge impact on our ability to meet the needs of volunteers as well as the families we serve.</p>


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<h2>The Client Goal</h2>
<p>RMHCDC keeps families with sick children together and close to the medical care their child needs at leading local hospitals through their three core programs: two Ronald McDonald Houses, three Ronald McDonald Family Rooms, and two Ronald McDonald Care Mobiles. Ronald McDonald House Charities® of Greater Washington, D.C. needed a scheduling software to help schedule meal deliveries to families in need.</p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p>NATIV3 put together a thorough discovery with RMHCDC and began the process of configuring a custom delivery system on the RMHCDC WordPress website. The system would need to do a multitude of things: allow families login information, give them the ability to schedule best available times for delivery, and integrate that system with RMHCDC&#8217;s availability program on the backend. There were a number of moving pieces that needed to be integrated rapidly in order to make sure Ronald McDonald House was accomplishing its critical mission in the DC area.</p>
<h2>The Results</h2>
<p>NATIV3 built a comprehensive scheduling tool exactly as RMHCDC needed. Don&#8217;t take our word for it; they gave us a glowing review: “I worked with Jon and his team at NATIV3 on a project to design a scheduling website for our volunteer program at Ronald McDonald House Charities of Greater Washington DC. Jon was professional and collaborative throughout the entire process. I couldn&#8217;t be happier with the end result. It has already made a huge impact on our ability to meet the needs of volunteers as well as the families we serve.” We developed this web-based application, refined it, and made sure it accomplished everything this crucial organization needed.</p>


Ronald McDonald House Charities® of Greater Washington, DC (RMHCDC) came to NATIV3 with a scheduling tool for volunteers. We approached the project enthusiastically, creating a backend-integrated program that earned glowing reviews.

Ronald McDonald House - Nativ3

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Ronald McDonald House

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<p>I was struggling to find the help I needed to create this website. After two frustrating and failed efforts working with other developers who seemed to want force everything into their pre-designed templates, I discovered NATIV3. They listened to my vision, understood what I wanted and got moving. Their process was logical and efficient. Throughout the project they kept innovating and adjusting. I could not be more pleased and excited about what they created for us. It sure makes a difference when presenting this ministry to others when you have such a fine showcase for it.</p>


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<h2>The Client Goal</h2>
<p>Pastor Ed approached NATIV3 with a vision for an organization called The Center of Addiction and Faith, that would help guide faith communities better respond to the problem of addiction. Unfortunately, without a well-designed website and online presence, CAF had no way of getting their message out to their target audience and potential donors. That&#8217;s where NATIV3 came in.</p>
<h2>How NATIV3 Blazed the Trail</h2>
<p>NATIV3 began the Development Phase by gathering relevant resources and stories from Pastor Ed. It was a thorough discovery, as NATIV3 needed to explore the target audience, resource needs, and design preferences of The Center of Addiction &amp; Faith.</p>


<p>Our team needed to build a website that was simple to use, provided the appropriate resources for the people who needed them, and had an easy-on-the-eyes design that would make it the preferred resource-gathering site for people struggling with addiction.</p>
<p>The website itself had to be both simple for the user, but also for the CAF team to continually update the site with resources and information.</p>
<h2>The Results</h2>
<p>The Center of Addiction and Faith ended up with a one-of-a-kind product for their first website. The innovative design of the website provided an easy-to-use structure that made it easy for CAF&#8217;s target audience to access their important resources and information. NATIV3 is extremely proud of the work it did on the CAF project, and Pastor Ed and his team ended up with a resource that they will use to help people for years to come.&#8221;</p>


The Center of Addiction and Faith ended up with a one-of-a-kind product for their first website. The innovative design of the website provided an easy-to-use structure that made it easy for CAF's target audience to access their important resources and information.

The Center of Addiction and Faith - Nativ3

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The Center of Addiction and Faith

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<h2>The Client Goal</h2>
<p>Hyder Properties needed a custom application to help them organize all their filings and written relationships with Los Angeles County in a more efficient way. They needed a development partner to gather requirements, build the platform, and execute their submissions through this software. NATIV3 won the project because of our demonstrated success with such software.</p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p>NATIV3 began the development by gathering resources and every ounce of paperwork already done by Hyder Properties in filing their tax forms. It was a thorough discovery, as NATIV3 needed to re-think every process, every angle, and every consideration necessary in a normal filing process. Our team needed to build a platform that was easy to use, asked the right questions of their internal staff, and bullet-proofed the software. If paperwork was to be filed directly from the platform to local and state government entities, it needed to be flawless. The platform itself needed to both be simple for the user and adequate in the eyes of the government.</p>
<h2>The Results</h2>
<p>Hyder Properties received a one-of-a-kind product. The tax filings and the paperwork handled by the platform created a level of intellectual property that Hyder will be able to use for years. NATIV3 revolutionized the process of subsidized housing reimbursement and tax filings; both the software and the process will be replicated across county and state lines.</p>


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Hyder Properties looked to NATIV3 for a custom-built app that organized their filings and paperwork. We handled each component, creating a one-of-a-kind product that ensured efficiency.

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Hyder Property Management Professionals

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<p>NATIV3's team answered messages day or night. We felt comfortable knowing that we could reach them at any time. We wanted to move quickly, and NATIV3's project management style allowed us to do so.</p>


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<h2>The Client Goal</h2>
<p>Life365 needed to launch an incredible digital presence to reach their customers. A website and a comprehensive, targeted marketing campaign were needed to guarantee success.</p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p>NATIV3 began the Life365 engagement by building them a website. The website needed to be catered to Life365&#8217;s audience, implement a buyer-funnel approach, and integrate the site with their proprietary CRM system. That website turned out beautifully and accommodated new leads well. Once the site was launched, NATIV3 took the project to the next phase: generating purchases directly through the website. Our team began developing a strategy that incorporated nationwide digital targeting through Facebook, Instagram and Paid Search. We needed to leverage demographic targeting, professional creative, and emotional appeal in order to promote Life365&#8217;s unique services. The results turned out better than Life365 had ever expected.</p>


<h2>The Results</h2>
<p>Life365 got millions of impressions, hundreds of thousands of clicks, and revolutionized their business in the course of 6 months. Most importantly, Life365 garnered over 2,100 paid appointments through the website and received a <strong>4:1</strong> return on investment.</p>
<p>NATIV3 utilized creative elements, remarketing, and microtargeted social media ads in order to turn Life365 into an in-home photography lead generation behemoth. Digital marketing and a website that was lead-focused won the day for this growing photography studio.</p>


We worked with the Life365 photography studio to curate a social media presence and craft a website that guaranteed audience attention.

Life365 Portraits - Nativ3

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Life365 Portraits

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<h2>The Client Goal</h2>
<p><span style="font-weight: 400;">The Upper Harbor Terminal Redevelopment project was an ambitious initiative by the Minneapolis Parks Department. </span></p>
<p><span style="font-weight: 400;">According to their website, “The redevelopment of the Upper Harbor Terminal (UHT) provides a once-in-a-generation opportunity to create a large-scale, community-building asset in North Minneapolis, grounded in a restorative approach towards racial justice that meets the needs, aspirations and priorities of the nearby residents. The redevelopment of Upper Harbor will connect North Minneapolis to the Mississippi River, create a 19-acre Northside riverfront park, build a Community Performing Arts Center and a Community Health &amp; Wellness Hub, provide rental and ownership housing affordable to current North Minneapolis residents, provide opportunities for community ownership and bring 300 living wage job</span></p>
<p><span style="font-weight: 400;">With such a lofty project in its sights, the Upper Harbor Terminal Redevelopment Project </span><b>needed a digital partner </b><span style="font-weight: 400;">to help bring the vision to the public, garner buy-in, and ultimately showcase the benefit of this undertaking. </span></p>
<p><span style="font-weight: 400;">NATIV3 needed to target a multitude of constituencies who’d have input on the project, employ different marketing tactics, and ultimately build goodwill for the project. It was necessary before they could even break ground.</span></p>


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<h2>How NATIV3 Blazed the Trail</h2>
<p><span style="font-weight: 400;">NATIV3 consulted heavily with the team at the Minneapolis Parks Department to ensure that we were hitting the right message, targeting the right people, and running an effective campaign to win public trust. </span></p>
<p><span style="font-weight: 400;">Our team employed a mix of heavy content marketing, targeted Facebook advertising, and Instagram advertising. </span></p>
<p><span style="font-weight: 400;">NATIV3 helped build catered landing page experiences to attract users and convert them to project supporters, which ultimately </span><b>helped add to the list of supporters </b><span style="font-weight: 400;">Upper Harbor Terminal would keep in contact with about project updates and positive progress towards the end results.</span></p>


<h2>The Results</h2>
<p><span style="font-weight: 400;">The project was adopted and is currently underway. </span><b>NATIV3 garnered thousands of new impressions and awareness of the campaign</b><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Despite having solid opposition, NATIV3 was able to market to people who loved the project, hated it, and everyone in between, resulting in a </span><b>DRIVING FORCE FORWARD </b><span style="font-weight: 400;">in the community.</span></p>


Case Study

City of Minneapolis